Thursday, January 10, 2008

Executive Message: The Ripening

Last year is now part of the happy five-year history of XanGo. We did it all: broke a new crop of records, held more and better meetings than ever before, introduced new and original products and tools… I say we did it all, but that's only a turn of phrase. We didn't do it all. How do I know that? Because I see so much more that we could do. I see all that we will do in 2008.

On practically every continent, XanGo expanded in 2007 to new volumes and rising to new high-water lines. Yet, after all that surging success, only a fraction of the global community is actively involved in the direct-selling industry. In fact, some estimates suppose that the direct sales force comprises less than five percent of the world's population. That's less than one out of every 20 people you meet!

Now, you can take those numbers in two ways:

1. For every person already working toward a direct sales goal, there are 19 still unfamiliar with what they have to gain from the freedom and power of XanGo. That's a deep pool to choose from. Take advantage!


2. Millions and millions of people are familiar with (and working toward) the time and financial freedom that direct sales offers. Now is the time to introduce them to the business that offers it up on a silver platter—XANGO.

With XanGo standing at the forefront of the direct sales industry, 2008 is charged with potential in every market. The numbers don't lie—our incredible growth, along with the nearly overwhelming potential of the already-engaged and still-untapped millions of XanGo distributors-in-waiting, point toward a year unlike anything the world has ever seen.

As the new year breaks, I have one simple resolution: to grow, expand and build momentum at every opportunity. I hope you do the same.

Happy New Year!

Gary Hollister
XanGo, LLC